Which Automaker has the worst SEO?

"GhostZ" (GhostZ) 12/23/2013 at 08:21 • Filed to: None

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I typed in "ATS 2.0T" into Google, expecting Cadillac's website to be the first thing to come up. It wasn't even close. This inspired a game!

Cadillac's own website wasn't even in the first 5 pages. A post from Oppo showed up on Google, along with a number of obscure forums, but nothing from Cadillac's official site. I had to just straight up type " Cadillac ATS 2.0T" and the Cadillac website still showed up 3rd. By comparison, BMW, who has always had pretty good SEO, I just need to type "335i".

It isn't so much that "ATS 2.0T" is a common search for other things. It's not. Every link that did come up was about the ATS 2.0T, but if I wanted to go to their website and check out their build and pricing, I couldn't find it. Usually automakers ensure that searches even remotely close to their cars show up right away.

So how about we play a game. Who can find the automaker with the worst SEO? I'll define that as the one that:

A: Needs the most specific and highest number of words in the search in order to reach top result.

B: When searched for with simple words, is missing or buried deepest in the results.

C: Gives the most negative (as in, criticism about the car), irrelevant (other non-car related sites), and/or offensive (XXX) websites in the search bar as well.

For now, have an ATS wallpaper, and good luck!

505Turbeaux > GhostZ 12/23/2013 at 08:45

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on pretty much the same tip, put MKS in there. Lincoln had to sneak a youtube video onto the SERP to rank at number 3 for anything, wiki page follows that. No more Lincoln corporate mention on page one.

On another note, I know the person responsible for this for BMW. He still works for them, but this was also the days of heavy flash, and when Google used PR and keywords. Still funny, I think they were in the ban on .de for a while! http://news.cnet.com/Google-blackli…

BJ > GhostZ 12/23/2013 at 08:50

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"pontiac aztek sport utility"

No matter how many words I type, the Pontiac website doesn't show up at all...

BJ > BJ 12/23/2013 at 08:52

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Nevermind, I found it. But they want me to use a Java applet? What is this, 2001?

http://pontiac.com/aztek/index.ht…

Goshen, formerly Darkcode > GhostZ 12/23/2013 at 08:53

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"Cadillac's own website wasn't even in the first 10 pages. "

Fixed.